This insightful session will be led by Roxana Antohi, whose company, ELISA, was recognized as one of Forbes' 30 Most Promising Companies in 2024. This is an invaluable opportunity for businesses looking to expand their reach and secure shelf space in major retail stores.

Roxana will share her expert knowledge on "How to Succeed in Retail in Mexico." She dives deep into the essential aspects of navigating the competitive retail landscape, offering practical tips and proven strategies from her own experience. You'll gain valuable insights from her journey of securing placements with three major retailers, learning from both her triumphs and challenges.

Key takeaways from the session include:

• Understanding the requirements and expectations of retail in Mexico

• Effective strategies for pitching and promoting your products

• Common mistakes to avoid during the process

• Real-world case studies and lessons from Roxana's experience with major retailers

This session is perfect for entrepreneurs, business owners, and anyone looking to break into the retail market.