This dynamic session will be led by Jaqueline Gutiérrez Alcalá, co-founder of Yunno, a Mexican food innovation brand that has successfully positioned itself on platforms like Amazon, HEB, Liverpool, and more. It's an invaluable opportunity for women entrepreneurs looking to strengthen their market presence and connect effectively with their audience.

Jaqueline will share her knowledge and experience in the workshop:
Strategic Marketing: Packaging & Storytelling for Your Brand.
This class is specially designed for small businesses and new ventures that need to learn how to build their brand from scratch, clearly communicate their value proposition, and develop campaigns that truly deliver results.

Throughout the session, you’ll discover how to create everything from impactful packaging designs for your product to effective advertising campaigns for social media—using storytelling as a foundation to stand out in a saturated market.

Key takeaways from the workshop:

✅ How to build a brand with personality—from packaging to advertising
✅ Strategic storytelling to connect with your customers
✅ Keys to creating valuable social media content without burning out
✅ Common mistakes new businesses make (and how to avoid them)
✅ Practical tools you can take today and apply tomorrow

This workshop is ideal for women entrepreneurs, small brand owners, product creators, and anyone who wants to build an authentic, functional brand ready to grow.

No previous marketing experience is required—just the desire to learn and take your project to the next level.