FoundHer School
What is FoundHer Schol
FoundHer School is a quarterly virtual mini-intensive program designed for women entrepreneurs who want to rapidly gain practical, high-impact skills without committing to a long-term course. Each edition focuses on a specific area critical to business growth—whether it’s mastering financial literacy, refining your brand, negotiating with confidence, or leveraging digital tools for scale.
What You’ll Learn
CV101 - WhatsApp That Sells
Master the art of strategic social media—draw in your ideal clients, transform engagement into sales, and nurture a community that loves your brand. Learn proven techniques to post with purpose, connect authentically, and keep your audience coming back for more.
CV102 – Pricing Strategy
Learn proven frameworks and tools to set the right price for your product or service, maximize your revenue potential, and position your business for growth. Gain the confidence to communicate your value clearly, so customers see your worth and are willing to pay for it
Who Should Attend
Founders and entrepreneurs ready to scale their business
If you’ve already established your venture and are looking to take it to the next level, this course offers the strategies, tools, and frameworks to help you accelerate growth, refine operations, and reach new markets with confidence.
Business owners seeking clarity in pricing
Pricing can make or break profitability. This course will help you understand how to position your offering, set the right value-based price, and adapt your pricing strategy to changing market conditions without undermining your bottom line.
Early-stage startups looking to boost revenue
For founders still in the early phases of building their business, these sessions will equip you with actionable sales techniques and pricing strategies to generate traction, attract customers, and establish a sustainable revenue model from the start.
Marketing and sales professionals aiming to improve results
If you manage sales or marketing efforts, you’ll gain practical insights into using social media effectively, converting leads into paying customers, and optimizing your sales funnel to consistently exceed targets.
Event Details
Date
Friday, August 29, 2025
Time
9:45 AM – 12:30 PM
Format
Virtual (link provided upon registration)
Schedule
9:45 am - 10:00 am —> Chany Ventures Introduction
10:00 am - 10:45 am —> CV101 Pricing Strategy led by Lina Restrepo
10:45 am - 11:15 am —> Digital Networking
11:15 am - 12:00 pm —> CV102 WhatsApp that sells: AI sales workshop led by Mara Echave
12:00 pm - 12:15 pm —> Mini-Exam
12:15 pm - 12:30 pm —> Graduation, diploma presentation and group photo
Meet Our Speakers
This course is powered by top-tier speakers who will inspire, challenge, and equip you with actionable tools—meet them below.
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CRO and Co-Founder of Aida, the first autonomous digital sales agent that turns WhatsApp into a complete sales platform. Thanks to its conversational AI, Aida prospects, sells, collects payments, schedules appointments, and automates business decisions, helping microenterprises, SMEs, and corporate teams scale their operations efficiently.
Mara is an expert in go-to-market strategies, digital product development, and growth marketing, helping companies scale technological solutions with a commercial focus.
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With over 15 years of experience developing pricing, product, and marketing strategies in Latin America, I am the CEO and co-founder of PriceZing, a data analytics and pricing intelligence company that helps businesses make better pricing decisions. PriceZing is my dream come true, as I believe that thousands of companies in Latin America can efficiently maximize their profitability by setting prices through a simple yet powerful strategy and methodology.
In addition to leading PriceZing, I am an adjunct professor of pricing strategies, where I share my knowledge and experiences with students and marketing professionals. I am also an international speaker and have had the honor of advising on more than 300 outstanding business cases with incredible products that needed the right pricing strategy.
Member Perks
FoundHers Circle members enjoy free access to this course as part of their membership benefits. Non-members can join for $200 MXN, or take advantage of this moment to become a member and access the course at no cost. As a member, you’ll also unlock invitations to exclusive events, ongoing learning opportunities, and a supportive network of women entrepreneurs committed to mutual growth.
Why Attend
Learning
Learn from proven leaders in sales and pricing
Strategies
Gain strategies you can apply immediately to your business
Connection
Connect with a network of driven women entrepreneurs
Resources
Access exclusive resources shared by instructors
Clarity
Gain clarity and confidence in key business decisions that drive growth
Actionable Tools
Leave with actionable tools and templates you can implement right away